Okay, now that I have your attention.

We had Verizon for over ten years. Overall, we were happy with them but when we moved to our new home, we discovered we were in a Verizon dead zone. About a month ago, we switched our cell service to ATT. I was about to pay the bill just now when I noticed on each of our four lines we had a $25 "Upgrade fee". I did not know what that was so I called ATT. The person I spoke to told me any time you buy a phone on payments, there is an upgrade fee. I pointed out we are brand new customers. What are we "upgrading" from? In order to upgrade something, there are has to be a "before" state and an "after" state. Otherwise, how does one upgrade? She talked to her supervisor, came back and essentially told me, that's just the way it is. To me, this is just a hidden fee. Do you think the guy at the ATT store told us we would be charged $100 for this? Nope. They should call it a "setup" fee instead. I still would not like it but at least it would be an accurate use of the word.