OK, this has to be the absolutely lamest thing I've ever seen marketed. This is a high-tech cup into which one may pour a beer or soda, or the beverage of their choice, and it will identify said beverage and report the contents. https://www.myvessyl.com/ Think of it. Now, you can know the contents of your drink of choice without the bother of reading the label on the container!
If I drank any of the crappy, mass produced beers that Miller and InBev produce, I might be a little interested to see if Vessyl could identify all the additives, but I just don't go there.